Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers in the digital era we are in. SEM uses paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs). When a user types in a specific keyword, SEM enables your business to appear as a result for that search query.

To create a good strategy, we need to understand how paid ad platforms work and how to effectively manage variables that affect performance, such as keywords, budget, and copy. Our strategy comes down to optimizing paid search ads with a specific goal in mind.


Consumers love connecting with brands through email, and it’s a channel that continues to provide great Return on Investment. Not only is email not dead, but more than 78% of marketers have seen an increase in engagement on this channel over the last couple of years.

Our team strives to connect with your prospects and customers and provides them with value, through email marketing campaigns that resonate with them. Using this inbound marketing solution, your brand meets buyers in whatever stage of the journey they’re in. Although not everyone is ready to buy from you at this exact moment, our tactics will persuade your customers to engage with your brand.


With almost half of the world’s population on social media, it’s critical that your brand formulates an effective social media strategy to reach your intended audience. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.

Glyph’s Social media strategists will help create content to promote your brand’s products and services on several social media platforms such as Facebook, Instagram, and Twitter. Your content will be tailored to your brand’s specific needs and boost conversions and increase brand awareness.


Online Meeting

To get to know you and your brand, we have an online meeting by asking formulated questions. The information will assist us in our strategy sessions offline.

Digital Footprint Evaluation

Analysis of current social media platforms and performance, website and SEM to determine what changes should be implemented to guarantee a measurable ROI.

Strategy Session

Our team strategize around branding, a customised style guide and digital solutions.

Customised Digital Approach

Every business is unique. Each strategy should be unique too. We will craft a marketing journey for your ideal target audience by using the power of different Internet-based platforms.

Design and Optimisation

Leave the hard work to our specialized team to design and implement your tailored and approved strategy.

Capitalise and Scale

Reap the benefits of your awesome new customer acquisition strategy.


Gaining new customers can be expensive, but we can work smarter by implementing a custom-made customer acquisition process without breaking the bank.

Glyph Connect understands that a digital presence has an incredible influence on people’s interactions, work, purchases, and life habits and align our clients’ strategies accordingly.